PDP COPY

1. Women’s Draven Short Boot

Copy Option 1: Weekend to work? The easy answer is our Draven, designed to become your essential everyday ankle boot. Created with our proprietary Grand.ØS technology, each step you take will be cushioned and comfy. Style with jeans for lunch on Saturday and at the Monday morning meeting with tights and a smart dress.

Copy Option 2: Stacked and sleek. Our Draven Ankle Boot is wrapped in supple vachetta and fully lined in leather for increased on-the-go cushioned support. Elasticated panels and a grosgrain back tab allow for easy on and off when life moves as fast as you do.

2. Bradshaw Pump

Copy Option 1: Our Bradshaw Pump embodies effortless style when you need well heeled comfort. Featuring a streamlined silhouette, a soft leather lining and a cushioned footbed providing exceptional support, this understated modern classic will quickly become an elegant essential no matter your personal style.

Copy Option 2: Set on a balanced 85mm sculpted heel and wrapped in our Maple Sugar Patent with a perfected pointed toe, the versatile Bradshaw Pump seamlessly (and comfortably) brings you from the office to dinner in elevated style without missing a beat.

3. Men’s Glenn Chukka

Copy Option 1: Subtly engineered with handcrafted details, the Glenn Chukka rests cooly between business and pleasure. Delivered in tan leather and equip with an ultra-light rubber sole for optimal confident comfort, this style is dually modern and classic, allowing you to effortlessly toggle between real and work life.

Copy Option 2: Delivered in British Tan Leather, the Glenn Chukka is our reimagined take on the ever-classic desert boot. Created with built-in precision support and flexibility, this boot is smart and refined for the office, yet casual and versatile for a busy city life.

4. Men’s Brady Woven Penny Tassel

Copy Option 1: A present tense modern staple. The Brady is reimagined in woven leather, providing an expertly crafted take on the classic penny loafer. Fully lined in leather, this style underwrites smart, luxe leisurewear and will quickly become a year-round must-have, providing flexibility and comfort whenever you need it.

Copy Option 2: A nod to exceptionally crafted classics, these woven loafers are delivered in premium soft leather with handcrafted tassel detailing giving just enough artisanal edge. The leather lining provides increased cushioning, hitting the sweet spot when you need support in an ever-changing workplace. 

MEN’S LANDING PAGE

Module 1: What’s Trending 

Copy Option 1:

<HEADLINE> Modern Life

<SUBCOPY> Smart New Chukkas bring versatility and comfort wherever the side hustle unexpectedly leads.

Copy Option 2:

<HEADLINE> Peak Performance

<SUBCOPY> Outfitted with Nike technology, the LunarGrand is engineered to push boundaries.

Copy Option 3:

<HEADLINE> The New Luxe

<SUBCOPY> New woven drivers seamlessly connect the dots between leisurewear and office appropriate. 

Module 2: ZeroGrand

Copy Option 1:

<HEADLINE> Lighten Up

<SUBCOPY> Clocking in at a cool 290 grams, the ZeroGrand gets you where you need to go, even on the busiest of days.

Copy Option 2:

<HEADLINE> A Light Touch

<SUBCOPY> Imperceptibly lightweight, unexpected in a brogue, helping you move quickly with confidence.

Copy Option 3:

<HEADLINE> Flight Weight

<SUBCOPY> Fit for movers seeking peak performance, the ZeroGrand, equip with cutting edge innovation so you can focus on where you are going, not how to get there.

Module 3: New Men’s Outerwear

Copy Option 1:

<HEADLINE> Refined for Adventure

<SUBCOPY> Utility driven to function in the real world yet office appropriate for when you need to push style boundaries.

Copy Option 2:

<HEADLINE> Skin in the Game

<SUBCOPY> With a focus on bold yet clean-lined silhouettes, our latest leather outerwear strides the line between casual comfort and elevated essentials. 

Copy Option 3:

<HEADLINE> Soft Launch

<SUBCOPY> Relaxed lines highlight soft supple leather, turning a casual silhouette into a daily statement piece. 

EMAIL COPY

Email Copy 1. Women’s Pumps Email

Copy Option 1:

<SUBJECT LINE> From the Office to Out with Fall’s Flattering New Pumps

<HED> Styled Sleek

<SUBCOPY> Explore the expertly refined D’Orsay in a bold palette of new patterns and prints.

Copy Option 2:

<SUBJECT LINE> Cutouts Add Eye Catching Interest to Fall’s New Trends

<HED> The Cutting Edge

<SUBCOPY> Relevant and polished, flattering cutouts lend a fresh take on heels for Fall.

Copy Option 3:

<SUBJECT LINE> Cutout Pumps are Dialed in on Fall’s Hottest Trends

<HED> High Level Heels

<SUBCOPY> Explore Fall’s latest trend in flattering cutouts with the new D’Orsay Collection.

2. Men’s Camo Collection Email

Copy Option 1:

<SUBJECT LINE> From the Office to off the Grid with Spring’s Boldest Print

<HED> Central Mission

<SUBCOPY> Ultra-functional camouflage accessories join the journey this spring.

Copy Option 2:

<SUBJECT LINE> Command in Style with Spring’s Most Intrepid Print

<HED> Call to Action

<SUBCOPY> This Spring, elevate your accessories game with bold camouflage prints.

Copy Option 3:

<SUBJECT LINE> A Master Class in Print Trends this Spring

<HED> Free Agent

<SUBCOPY> From briefcases to packs, camouflage prints bond with form and function, prepping you for the unexpected.